Unfortunately, there’s no conditional content. That’s a feature that would allow you to display or show whole sections of an email depending on the information that you have about your contacts. I don’t know why those last two are in the personalization feature, but they are. You can also include surveys, and Facebook Like buttons. In Benchmark Email, you can include details like their name, address, phone number, job title, location, business location, and so much more. For instance, you can say, “Hi Dave,” instead of “Hi Customer-person!” It just feels a teensy bit more personal, you know? There are personalization features, too. Email personalization is basically a tool that uses variables to insert custom content that’s unique (or unique-ish) to every reader. Benchmark Email’s drag-and-drop builder is simple and efficient. The templates are responsive, and mobile-friendly, and also “internationally friendly.” That’s right, there’s RTL language support for anyone who wants to do their marketing in Hebrew or Arabic. It’s limited to some Windows base system fonts. Change any and all colors you like, but do note that the font selection is rather small. You can even see the raw HTML code for every bit of it if you want. The drag-and-drop editor itself is simple but good. You have some semi-flexible layout options, predefined blocks of content, and you can customize it all. 50 email templates is about enough to suit every email marketing purpose. And if not, you can always start from a blank template, and make everything look (almost) exactly how you like. They vary in style from bright and flashy to minimalist and understated you’ll very likely find something that works for you. That last option is for people who don’t want to bother with “a design” so much, and just want to write.īenchmark Email has more than 200 templates, and most of them are pretty great-looking. The same goes for SMS-based marketing.Īs for actually creating your emails, you’ve got three ways to do that: Other social networks, however, may have to be configured via third-party integrations. If you’re into social media, you can also auto-tweet your newsletter out whenever you send one. Funnily enough, you can also send out a newsletter automatically whenever an RSS feed gets updated, which is a feature I love. You can, of course, send out your benchmark newsletter or marketing campaign via regular email. Email Campaigns, Templates, and Personalization Personally, despite a few nitpicks that you’ll run into down below, I enjoyed this comparatively slimmed-down experience. The focus is on doing one thing and doing it as well as possible. While other platforms might focus on extra features like site builders and event management, or even CRM platforms, Benchmark Email wants to do one thing for you: Email. Benchmark Email is one of the more complete email marketing solutions I’ve found to date. dollar UAH Ukraine Hryvnia VND Vietnamese Dongīenchmark Email Has Almost Everything… for Email ZAR South African rand S$ Singapore dollar SEK Swedish krona CHF Swiss franc THB Thai baht TL Turkish lira AED U.A.E.KRW Korean won Mex$ Mexican peso NT$ New Taiwan Dollar NZ$ New Zealand dollar NOK Norwegian krone zł Polish zloty £ Pound sterling lei Romanian new leu RUB Russian Ruble SAR Saudi Arabian riyal.Indian rupee Rp Indonesian rupiah ₪ Israeli new sheqel ¥ Japanese yen JOD Jordanian dinar E£ Egyptian pound € Euro HK$ Hong Kong Dollar HRK Croatian kuna HUF Hungarian forint Rs.AR$ Argentine peso AU$ Australian dollar R$ Brazilian real BGN Bulgarian lev CA$ Canadian dollar CL$ Chilean peso CNY Chinese yuan COL$ Colombian peso Kč Czech koruna DKK Danish krone.dollar £ Pound sterling AU$ Australian dollar
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